Product Line Mess

Your Product Line Mess Looms Large

Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]

post-COVID growth

A New Growth Cycle? You Bet!

But it’s not just ‘more of before.’ This growth cycle won’t be a pick up from where we were before our COVID experience. We’re all dealing with major changes and disruptions. Nonetheless, growth is imminent. Get ready! Consumer demand is pent up, and the money supply is pumped up. And that’s for every major country […]

Covid Problem

The Optimist and Pessimist COVID Problem

How to Unfreeze a Product Line With Responsive Roadmapping The COVID economy created tough conditions for many product line teams. No one has ever seen uncertainty at levels like we see today. But I’ve dealt with the effects of recessions on product management and innovation. And I am surprised by one striking difference. In today’s […]

Covid and Responsive Roadmapping

Get A Grip! Why You Need Responsive Roadmapping

Figuring out product line responses to the Covid economy is like wrestling a jellyfish. As soon as you think you have the gelatin mass in a hold, it suddenly pops loose. You try again, and you get stung. Our Product Line Problem We have a big problem that goes to the root of how we […]

Covid Product Line Strategy Move

The Covid Economy Demands a Unique Product Line Strategy Move

“We’re so afraid of financial disaster that we’re afraid to spend money to avoid financial disaster.” Most of us are just getting our arms around how bad our economic future looks. First quarter earnings are being reported, and the news is poor, even with two of the three months reflecting the pre-Covid world. Bankruptcies have […]

Covid Economy

We’re Not Bouncing Back

Mid-size and Large Companies Must Quickly Pivot Product Lines and Build Responsive Roadmaps. V, U, and L are shapes that represent paths the US economy may take in our recovery from the current Covid pandemic. There’s no question about the direction of the left side of each letter. It’s been straight down and we’re waiting […]