The Adept Blog

Product lines, thought through in public.

Essays on managing product lines as systems — strategy, flow, velocity, and roadmapping — from Paul O’Connor and The Adept Group.

Systems thinkingManage the line, not one product.
Velocity & flowWhat actually ships, and how fast.
RoadmappingThe whole stack, across generations.

What you’ll find

The ideas behind the trilogy, worked out loud.

The blog is where the product-line system gets argued in the open — archetypes, platform-levers, decision flow, the tilting effect, verb-based segmentation, and outcome velocity.

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Browse by topic

Six threads run through everything here.

Product Line StrategyProduct Lines as SystemsFlow & VelocityResponsive RoadmappingPortfolio ManagementCorporate Innovation

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Latest

Recent posts.

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Product Line Management

Product Line Managers need Corporate Innovation

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Some strategic moves that advance a product line are pure genius. At least that's the way outsiders see them. For example, take Apple's iMac introduction of the M1 CPU. It's genius at its best, right?
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Product Line Flow

Product Line Flow and Maximizing Its Velocity

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A Product Line's Flow and the Velocity of the flow are the most important focus to help improve the performance of product development and product management. Orienting on a product line's flow demands managers to use both systems thinking and strategy coherently. Learn why product line flow and the dynamic of managing product line velocity are so important.
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Product Line Velocity

Product Line Velocity: Moving Beyond Time-to-Market

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A focus on Product Line Velocity takes product development and management well beyond the limits of project management fixated on time to market. Learn why this dynamic measure is a crucial component of managing product lines as systems.
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Keep reading

Bring the systems view to your own line.

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