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6 search results for: Distribution

1

Innovation Charters in Motion

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Agile, Jobs-to-be-Done, and Product Line Strategy are in a significant struggle. Each tool drives superb product development results, but old-school gurus didn’t design them to work with one another. Instead, they push in different directions. The key to solving the challenge and reaping extraordinary gains is to employ a powerful toolset called Innovation Charters.

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Rethinking The Product Line

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How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]

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Product Line Strategy-Essence and Innovation 4.0

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This blog supports the blog: Innovation 4.0 and Product Line Pivots The core of a product line strategy has three critical parts. When coupled and as a whole, these parts are called the Strategy-Essence. Attribute-Positioning Platform-Leverage Chain-Link (Organizational) Alignment and Synergy Each part adds to a product line strategy’s effectiveness. But great strategies also gain […]

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7 Common Mistakes About Platform-Levers

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What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests.  The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]