Single-Product Mindset

Trapped in The Single-Product Mindset

Many companies have created a difficult problem for themselves. As they grew, they mastered a host of practices to innovate and launch new products. They advanced their staged-development and concept screening practices. And they developed speedy Agile and waterfall methods. Plus, they embraced a long list of creative techniques. All of this is great. At […]

Strategy-Essence is the core of a product line strategy.a

Product Line Strategy-Essence and Innovation 4.0

This blog supports the blog: Innovation 4.0 and Product Line Pivots The core of a product line strategy has three critical parts. When coupled and as a whole, these parts are called the Strategy-Essence. Attribute-Positioning Platform-Leverage Chain-Link (Organizational) Alignment and Synergy Each part adds to a product line strategy’s effectiveness. But great strategies also gain […]

How to Screw Up a Product Line (and a Business)

When I began my career in product development, I didn’t understand how easy it is to screw up a product line. I had the opposite view. I thought managers of established product lines had an easy job. They didn’t have to worry about developing and launching new stuff. They needed only to manage pricing, promotion, and […]

NPD Portfolio Management and the Tilting Effect

Here’s a simple yet crucial insight about NPD Portfolio Management. And it points to a big problem every company must address. Portfolio Management that oversees only projects in development reinforces a common misstep. For many companies, portfolio management begins and ends with projects underway within their development practices. What happens before and after isn’t important. […]

Noun-Verb-Based-Segments

Noun-Based versus Verb-Based Market Segments

Next Level Jobs-to-be-Done Thinking I bet you’ve never heard there’s a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope to prove that wrong. In the past, whole industries have been formed using Noun-Based segmentation. When you buy a […]