Testing Assumptions

Assumptions May Be Your Product Line’s Enemy A curious thing is happening as we learn ways to work through and deal with the COVID disruption. It seems everyone is questioning and testing assumptions. And by that, I don’t mean only about how we work online from anywhere. I mean people are questioning foundational assumptions about […]

Strategy-Essence is the core of a product line strategy.a

This blog supports the blog: Innovation 4.0 and Product Line Pivots The core of a product line strategy has three critical parts. When coupled and as a whole, these parts are called the Strategy-Essence. Attribute-Positioning Platform-Leverage Chain-Link (Organizational) Alignment and Synergy Each part adds to a product line strategy’s effectiveness. But great strategies also gain […]

When I began my career in product development, I didn’t understand how easy it is to screw up a product line. I had the opposite view. I thought managers of established product lines had an easy job. They didn’t have to worry about developing and launching new stuff. They needed only to manage pricing, promotion, and […]


Next Level Jobs-to-be-Done Thinking I bet you’ve never heard there’s a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope to prove that wrong. In the past, whole industries have been formed using Noun-Based segmentation. When you buy a […]