NPD Portfolio Management and the Tilting Effect

Here’s a simple yet crucial insight about NPD Portfolio Management. And it points to a big problem every company must address. Portfolio Management that oversees only projects in development reinforces a common misstep. For many companies, portfolio management begins and ends with projects underway within their development practices. What happens before and after isn’t important. […]

Noun-Verb-Based-Segments

Noun-Based versus Verb-Based Market Segments

Next Level Jobs-to-be-Done Thinking I bet you’ve never heard there’s a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope to prove that wrong. In the past, whole industries have been formed using Noun-Based segmentation. When you buy a […]