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This blog supports the blog: Innovation 4.0 and Product Line Pivots The core of a product line strategy has three critical parts. When coupled and as a whole, these parts are called the Strategy-Essence. Attribute-Positioning Platform-Leverage Chain-Link (Organizational) Alignment and Synergy Each part adds to a product line strategy’s effectiveness. But great strategies also gain […]
Where is Roadmapping Taking Us? Roadmapping has been on quite a journey. Many managers use the term to describe planning and tracking projects. But they use different schemes to create roadmaps. And the results vary widely. There’s much to learn from roadmapping’s evolution. This is especially true for innovation management and product development in big […]
A major change in a product line strategy or Strategy-Essence (Attribute Positioning + Platform-lever + Chain-link Alignment). A Pivot always impacts how functional chain-links interface to carry out work.
A reusable capability asset that the Product Line Stack draws on across products and chain-links. Platform-levers are the operational artifacts that produce Platform-Leverage. Usage convention: there are no classes or tiers of platform-lever — only the singular platform-lever and the union of several platform-levers. See also Platform-Leverage, Product Line Stack.
To separate an activity such as developing a potential component of a product line or a full line from the core business and its functional and cross-functional chain-links. The notion is to protect or insulate the activity from the standard behaviors and procedures of the organization.
A major change to the product line and its strategy that changes the Strategy-Essence. It also changes how the functional chain-links interface or work with one another. Ideally, the pivot should be proactive and done in anticipation of (or as an early response to) changing conditions. If it is done reactively or made too long […]
One of the three corners of the Congruency Triangle. The line’s value intent: how the line means to fund the Archetype and turn its behavior into money. A business model is not a slide — it comes to life in the interplay among the firm’s functional chain-links. Congruence with the business model means alignment across […]
The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies. I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]
What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests. The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]
The “Pivot” is synonymous with successful startups. Experts love to tell the stories about how pivots are the key to success. Paypal, Starbucks, and Twitter all found fortune through a pivot. And you’ll also hear business school and consulting jargon thrown at the topic. Phrases spring to mind like strategic agility and business model re-alignment. […]
