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22 search results for: Attributes

1

Your Product Line Mess Looms Large

Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]

3

Our Looming Product Line Mess

I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]

5

Minimum Viable Product (MVP)

A minimum viable product (MVP) is a product design with the minimum features (attributes) needed to satisfy a set of customers.  An MVP may be used to gain customer insights and calculate a company’s ability to produce the product. In some cases, an MVP may be used as the first of many generations of a […]

7

The Covid Economy Demands a Unique Product Line Strategy Move

“We’re so afraid of financial disaster that we’re afraid to spend money to avoid financial disaster.” Most of us are just getting our arms around how bad our economic future looks. First quarter earnings are being reported, and the news is poor, even with two of the three months reflecting the pre-Covid world. Bankruptcies have […]

8

Verb-based Segment

Verb–Based market segments are clusters of customers who want to hire products to produce common outcomes. And by knowing Verb–Based segments, developers also know, by default, the attributes they need to embed into new products to deliver those outcomes.

9

We’re Not Bouncing Back

Mid-size and Large Companies Must Quickly Pivot Product Lines and Build Responsive Roadmaps. V, U, and L are shapes that represent paths the US economy may take in our recovery from the current Covid pandemic. There’s no question about the direction of the left side of each letter. It’s been straight down and we’re waiting […]

10

Noun-Based versus Verb-Based Market Segments

Next Level Jobs-to-be-Done Thinking I bet you’ve never heard there’s a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope to prove that wrong. In the past, whole industries have been formed using Noun-Based segmentation. When you buy a […]