Think Big! Innovate Product Lines, Not Products

Look over a few articles on innovation. Ask yourself if they’re about innovating one product at a time or do they suggest innovating multiple products? Do they propose innovating whole product lines? This is important because product lines are far more powerful than a single product. It’s time to think much bigger. It’s time to […]

Product Portfolio Management – Picking Flowers in the Dark

Project prioritization is difficult. As a result, senior managers who govern portfolios often make things up as they go. Why not? Somebody must figure what’s more important and what’s not. It might as well be whoever is looking at the bubble charts. There are two big challenges with figuring out project prioritization. First, product lines […]

Product vs Product Line

Product Versus Product Line

Product vs. Product Line There’s a major gap between product and product line thinking. Stop for a moment. Can you explain a product vs a product line? Do you know the difference between a product and a product line? Of course, you do. A product is a single offering with attributes that deliver benefit, satisfaction, […]

Profound Impact of Product Line Strategy

Lean Startups and Intrapreneurship Evade Core Challenges

Pick up any business publication, and you’ll see stories and articles on how organizations must innovate. The message is clear. Your organization’s health, your personal future, and our whole society depend on improving innovation. Good writing with good stories can make compelling arguments to support simple approaches. They stress helping and encouraging you to think […]

WHITEPAPER: Powerful Product Lines Strategies

A Framework for Deconstructing and Improving Product Lines Strategies Business strategy is interesting. To many managers, business strategy seems monolithic. In reality, it wraps around many functional strategies. Supply chain management has a strategy. Sales has a strategy. Manufacturing has a strategy. Plus, companies can stress strategies for areas like brand management, engineering, information technology, […]

Stage Gate Portfolio Management

Good Portfolio Management Needs a Great Front-end

Stage Gate Portfolio Management? If you are interested in NPD and R&D portfolio management, here is an important insight: Most Portfolio Management discussions, presentations, and articles address only the management of those projects that are under development. To state this in terms of process management, the insight is that portfolio management focuses only on those […]

Eight Vital Facts about Product Line Strategies and Roadmaps

Interested in Product Line Strategies or Product Line Roadmaps? Here are eight (of many) important facts: The biggest mistake companies make regarding product line strategies is to do nothing at all.  Orientation toward one-off product development seldom beats a competitor’s “proactive” multi-generation product line strategy, no matter how good innovation techniques, portfolio management, and project […]