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70 search results for: Products in Market

33

The Dubious “Best Practice” Moniker

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How the Halo Effect Demands Cautionary Advice about Innovation Best Practices Careful. Innovation professionals should tone down their zeal for Best Practice studies. These studies suggest you should copy best practices. If you do, your company can become high-performing, just like the best. But there are two problems. One that’s widely recognized and another that’s […]

34

Single and Multi-Product Differences

————————————— This table presents differences between a Single-Product and a Multi-Product orientation to product creation, development, and management.   Please contact us for more info:  CONTACT US  

35

Your Product Line Mess Looms Large

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Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]

36

Rethinking The Product Line

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How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]

38

Our Looming Product Line Mess

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I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]