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Unless a company has infinite resources, moving resources to the “back-end” undercuts the front-end. The resource shift then causes future problems in development, demanding more back-end work. This quagmire is a systems dilemma known as the tilting effect. And while a leading systems thinker…
A wave of change pushing product technologies and customer behaviors. And it’s forcing companies to re-tool how they create and develop new offerings. The problem is that many companies are trapped in a single product mindset, making meaningful change nearly impossible.
Growth-induced entropy has two characteristics that managers should understand. First, it can work against your goals. Because it’s chaotic, it’s not likely to push in the direction you want. And second, when left alone, entropy always grows. You need to spot and tame entropy if you wish to avoid bad outcomes.
Companies need to focus their digital transformations on improving their product lines’ performance. And they need to do that by focusing on each product line’s velocity. This is a big deal. Pleas take a moment to learn why!
The big innovation game is about entire product lines, not creatively crafting a single new product. And a good product line strategy is not just a sum of single-product strategies. There’s much more to it, so much more.
A systems view shows us how product lines are comprised of many parts. The forces between the parts drive the product line system. Product line management’s job is to create and alter the system parts and forces to push the line forward.
