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74 search results for: Products in Market
Product Positioning
/by Paul O'ConnorOne corner of the Strategy-Essence test. The competitive position the company’s products hold in their served markets — differentiation, segmentation, value capture relative to alternatives. A move that sharpens positioning against a named rival in a named segment has clear positioning; a move that promises to be all things to all customers has none. See […]
Product Line Stack
/by Paul O'ConnorThe organized view of a product line’s content, in three layers: technology building blocks at the bottom, products in the middle, and bundles of customer needs at the top. Its key parts are seven: noun-based market segments, verb-based market segments, platform-levers, products-in-development, products-in-the-market, innovation charters, and technology building blocks. Platform-levers sit at the center; products […]
What’s Your Product Line’s Archetype?
/in Articles, Blog, Corporate Innovation, Innovation, JTBD, Product Line Strategy, Responsive Roadmapping/by Paul O'ConnorMany managers don’t recognize that every product line has a root system type that defines how the product line works. We call this the system archetype.
The Where and How to Play Strategy Questions
/0 Comments/in Articles, Blog, Product Line Pivot, Product Line Strategy, Strategy, Transformation/by Paul O'ConnorThe key to business performance is to know where and how you want to play the game of business. Product line strategies and roadmaps are central to the answer. Learn More
Indivisible Product Strategy
/0 Comments/in Articles, Blog, Product Line Pivot, Product Line Strategy, Strategy, Transformation/by Paul O'ConnorBig company leadership teams must figure out how they wish to focus on “where-to-play” and “how-to-play.” Strategy Indivisibility, much like a prime number, is the natural level at which further dividing or aggregating a focus and strategy becomes forced and ineffective. Learn why a product line is indivisible and how indivisible strategy unison determines business performance.
Product Line Managers need Corporate Innovation
/0 Comments/in Blog, Corporate Innovation, Product Line Management/by Paul O'ConnorSome strategic moves that advance a product line are pure genius. At least that’s the way outsiders see them. For example, take Apple’s iMac introduction of the M1 CPU. It’s genius at its best, right?
