One operational segment of the value-creating chain. Seven internal chain-links — Finance, HR, IT, Operations, Supply Chain, Sales, and Marketing — each carry the archetype’s signature in how they work. Four external ecosystems — Suppliers, Distributors and Channel, Regulators, and Customers — sit outside the company and can be sensed and navigated, not governed. Defined […]

The operational and strategic configuration that defines how a company creates and captures value — its product portfolio, business model, chain-links, and dominant logic. Industries have characteristic archetypes; companies hold archetype positions that competitors disrupt by introducing new ones. See also System Archetype, Industry Archetype.