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25 search results for: Chain Links


Chain-Link Alignment

What is Chain-Link Alignment? This is the purposeful alignment of all functional strategies and approaches (for supply chain, marketing, operations, finance, etc.) with a product a product line’s strategy and approach. Gaining and maintaining alignment across chain-link functions drives faster product line performance results. When chain-link alignment is poor, the results may be referred to […]



Different functional links in an organization’s business strategy, e.g., production, sales, marketing, product, intellectual property, etc.


Fighting Evil Complexity Costs

Smart Product Line Strategies & Roadmaps Accounting can be as thrilling as getting teeth pulled. Cost accounting, however, is a skill product developers must get their arms around. This is the black art of calculating how much products cost to develop, make and sell. I call it a black art not because of the easily […]


Indivisible Product Strategy

Big company leadership teams must figure out how they wish to focus on “where-to-play” and “how-to-play.” Strategy Indivisibility, much like a prime number, is the natural level at which further dividing or aggregating a focus and strategy becomes forced and ineffective. Learn why a product line is indivisible and how indivisible strategy unison determines business performance.


Rethinking Product Strategy

Don’t limit your potential by applying Single-Product Strategy thinking to Product Lines. The big deal is that product lines have two unique advantages over a single-product. They gain from leverage, and they gain from cross-market synergy. Strategies must…