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A positive innovation culture without strategic footing can cause much damage. Even when resulting innovations appear successful, the randomness of results will negate opportunities for synergy across products. Competitors who
The way we think about developing and managing products is fundamental to how our companies operate. Our mindset and thought processes form the rules and set the assumptions we follow.
Agilists blame backlashes against the methodology on top management’s unwillingness or inability to change. It’s leadership’s fault, not Agile’s. They didn’t embrace Lean-Agile Leadership. Really?
In big companies, each function influences the outcome of every innovation. It’s not just product development or marketing or sales that determine the results. Other functions also matter.
Complementing Noun-based segmentation with Verb-based Segmentation enables teams to craft smart strategies and roadmaps for entire product lines. Verb-based segmentation is an enormously important and valuable approach that gets lost in the single-product JTBD enthusiasm that’s taken hold in nearly every company.
Responsive Roadmapping: Guiding Change and Product Line Pivots
Responding to Market, Technology, and Economic Disruptions. Large businesses must work efficiently and carry out change effectively. The problem for management teams is that the practices they’ve installed…
Learn key product line system parts and forces including platform-levers, verb-based market segments, and chain-link synergy.
Companies need to focus their digital transformations on improving their product lines’ performance. And they need to do that by focusing on each product line’s velocity. This is a big deal. Pleas take a moment to learn why!
The big innovation game is about entire product lines, not creatively crafting a single new product. And a good product line strategy is not just a sum of single-product strategies. There’s much more to it, so much more.
