In my book and workshops, I lay out a strong framework for product line strategies.Â I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And theyâ€™re not just for product line teams. Let me explain why. Product line success in large companies […]
About Paul O'Connor
Paul Oâ€™Connor is an expert in the field of New Product Development. For over twenty-five years he has worked with executives and facilitated teams of senior managers. In 1984, Paul founded The Adept Group Limited, Inc.
Capitalizing on his skills in business strategy, marketing research, technology assessment, organizational process and team facilitation, Mr. Oâ€™Connor influences and guides the product development and innovation efforts of clients in both consumer and industrial markets, around the globe. Read More
Entries by Paul O'Connor
When I began my career in product development a few decades ago, I simply didnâ€™t understand how easy it is to screw up a product line. I was envious of those managers overseeing product lines. I thought managing established lines didnâ€™t cause people to lose sleep worrying about how to develop and launch new stuff. […]
Roadmaps & Strategies There’s a major gap between product and product line thinking. Stop for a moment. Do you know the difference between a product and a product line? Of course, you do. A product is a single offering with attributes that deliver benefit, satisfaction, and delight to customers. A product line is a group […]
Pick up any business publication, and youâ€™ll see stories and articles on how organizations must innovate. The message is clear. Your organizationâ€™s health, your personal future, and our whole society depend on improving innovation. Good writing with good stories can make compelling arguments to support simple approaches. They stress helping and encouraging you to think […]
A Framework for Deconstructing and Improving Product Lines Strategies Business strategy is interesting. To many managers, business strategy seems monolithic. In reality, it wraps around many functional strategies. Supply chain management has a strategy. Sales has a strategy. Manufacturing has a strategy. Plus, companies can stress strategies for areas like brand management, engineering, information technology, […]
Smart Product Line Strategies & Roadmaps Accounting can be as thrilling as getting teeth pulled. Cost accounting, however, is a skill product developers must get their arms around. This is the black art of calculating how much products cost to develop, make and sell. I call it a black art not because of the easily […]
NPD and R&D Inputs and Outputs If you are interested in NPD and R&D portfolio management, here is an important insight: Most Portfolio Management discussions, presentations, and articles address only the management of those projects that are under development. To state this in terms of process management, the insight is that portfolio management focuses only […]
Interested in Product Line Strategies or Product Line Roadmaps? Here are eight (of many) important facts: The biggest mistake companies make regarding product line strategies is to do nothing at all.Â Orientation toward one-off product development seldom beats a competitor’s “proactive” multi-generation product line strategy, no matter how good innovation techniques, portfolio management, and project […]
Adept works with you to improve your product lines.Â We offer world-classÂ expertise and deep experience. Our key focus areas include strategizing, innovation management, agile project management, portfolio management, and roadmap management.
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