Decision-Flow and Product Line Strategy
A disjointed decision-flow can cause many headaches. Years ago, I stumbled on a powerful insight into product development. It came to me while working with a large enterprise software company. The job was to help set up their new software to support product development and portfolio management. Today we call this workflow automation. The insight […]
Trapped in The Single-Product Mindset
Many companies have created a difficult problem for themselves. As they grew, they mastered a host of practices to innovate and launch new products. They advanced their staged-development and concept screening practices. And they developed speedy Agile and waterfall methods. Plus, they embraced a long list of creative techniques. All of this is great. At […]
Innovation 4.0 and Smart Product Line Pivots
Germans declare it Industrie 4.0. The Yanks tag it as The Connected Enterprise. And the Brits give it the 4th Industrial Revolution moniker. Any way you slice it, it’s the future. The product development community, especially those in large organizations, don’t seem as caught up in a name. I’ve seen Innovation 2.0, 3.0, and 4.0 […]
Multi-Generational Product Plan (MGPP) Vs. Product Line Strategy and Roadmap
What’s the difference between a Multi-generational Product Plan and Product Line Strategies and Roadmaps? The answer deserves a short discussion. Stick with me as I explain. The topic offers much insight into great development practices. Multi-Generational Product Planning (MGPP) and Product Line Strategizing and Roadmapping (PLSR) are different. But they’re also closely related. To understand, […]
How to Screw Up a Product Line (and a Business)
When I began my career in product development, I didn’t understand how easy it is to screw up a product line. I had the opposite view. I thought managers of established product lines had an easy job. They didn’t have to worry about developing and launching new stuff. They needed only to manage pricing, promotion, and […]
