Understanding Great Product Line Strategy
The Profound Impact of Product Line Strategy In my book and Masterclasses, I lay out a strong framework for product line strategies. I complement this with an easily understood lexicon. Together, the framework and lexicon are important to gaining greater impact from product lines. And they’re not just for product line teams. Let me explain […]
Platform-levers in Product Line Strategy
Platform-levers Amp Up Product Lines If you want to sound savvy in a business conversation, add the word “Platform” behind another term. Say “The blank platform.” You fill in the blank. Pick almost any term. It’s easy, and it’ll sound impressive. That’s because the word “platform” suggests a powerful force. Unfortunately, not all that fills […]
7 Common Mistakes About Platform-Levers
What’s not a Product-lever in Product Line Strategy When teaching product line strategy, I hear managers argue about what is and isn’t a platform-lever. To aid the discussion I offer two quick tests. The first test is whether the factor in question can cut across cross multiple products. The second test is whether the factor […]
Jobs-to-be-Done and Product Line Strategy
Jobs-to-be-Done and Product Line Strategy Jobs Theory suggests people don’t buy products and services. Instead, the theory says people “hire” products and services to achieve an outcome – a job done. Recognizing how customers “hire” products helps marketers to better understand buyer decisions and choices. The “Job” ties direct to outcome measures[1]. And these measures […]
A Nasty Surprise for Many Innovation Professionals
Recessions and Innovation I’ve been a Professional Innovator for years. I’ve seen many advances and had many successes. But one thing is sure; it wasn’t a smooth ride. For my younger colleagues, I pray that what I have to say is wrong. But my gut is telling me to hurry and raise the warning flag. […]
