Product Line Pivots: Understanding Major Strategy Moves
The âPivotâ is synonymous with successful startups. Experts love to tell the stories about how pivots are the key to success. Paypal, Starbucks, and Twitter all found fortune through a pivot. And youâll also hear business school and consulting jargon thrown at the topic. Phrases spring to mind like strategic agility and business model re-alignment. […]
Innovation 4.0 and Smart Product Line Pivots
Germans declare it Industrie 4.0. The Yanks tag it as The Connected Enterprise. And the Brit’s give it the 4th Industrial Revolution moniker. Any way you slice it, itâs the future. The product development community, especially those in large organizations, donât seem as caught up in a name. Iâve seen Innovation 2.0, 3.0, and 4.0 […]
Informing Innovation through Product Line Strategizing and Roadmapping
Innovation can drive business growth. Itâs a key to every organizationâs well-being. But many companies carry out innovation haphazardly. Theyâre more likely to count on serendipity, not strategic thinking, to drive gains from innovation. Unfortunately, management teams have little clarity on why, how, or when to advance product offerings. No wonder Harvard Professor Clayton Christensen […]
Multi-Generational Product Plans Vs. Product Line Strategies and Roadmaps
Iâm often asked, âWhatâs the difference between Multi-generational Product Planning and Product Line Strategizing and Roadmapping?â The answer needs a short discussion. And exploring the differences and similarities is insightful. Multi-Generational Product Planning[i] (MGPP) and Product Line Strategizing and Roadmapping[ii] (PLSR) are different. But MGPP and PLSR are also closely related. To understand, letâs first […]
Good Portfolio Management Includes Front-end Work
If youâre interested in NPD and R&D portfolio management, here is an important insight: Most Portfolio Management presentations discuss only development projects. They do not show, analyze, or rationalize front-end work. Anyone new to product development might assume Portfolio Management should only be about products under development. But if thatâs all, then portfolio management misses its greatest opportunity for […]
