NPD Portfolio Management and the Tilting Effect
Hereās a simple yet crucial insight about NPD Portfolio Management. And it points to a big problem every company must address. Portfolio Management that oversees only projects in development reinforces a common misstep. For many companies, portfolio management begins and ends with projects underway within their development practices. What happens before and after isn’t important. […]
Noun-Based versus Verb-Based Market Segments
Next Level Jobs-to-be-Done Thinking I bet youāve never heard thereās a difference between Noun-Based and Verb-Based market segments. The notion of Verb-Based market segments sounds more like slick branding, not a valuable tool. But I hope to prove that wrong. In the past, whole industries have been formed using Noun-Based segmentation. When you buy a […]
Jobs-to-be-Done – What Pioneers Get Wrong
āFast is fine, but accuracy is everything.ā ā Wyatt Earp The market for getting the JTBD job done is like the Wild West. There are gunslingers and sheriffs, pioneers and hustlers. This isnāt about good guys and bad guys. Everyone wantās whatās best for JTBD and for themselves. But I use the Wild West metaphor […]
The Red Queen’s Race
Winning the Red Queen’s Race in New Product Development “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” – Lewis Carroll, Through the Looking Glass Does product development seem […]
Agile Isnāt A Strategy
But Smart Strategy Drives Speed and Agility. āAgile execution beats strategy.ā It sounds good, but is it true? It is if you believe strategies are fixed and unresponsive to change. But itās not true if you create the right strategy made responsive to new situations. The biggest problem with strategies is that they donāt stand […]
