Driving Product and Product Line Performance

Verb-based Segmentation

JTBD-Verb-based Segments and Product Line Strategy

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Complementing Noun-based segmentation with Verb-based Segmentation enables teams to craft smart strategies and roadmaps for entire product lines. Verb-based segmentation is an enormously important and valuable approach that gets lost in the single-product JTBD enthusiasm that's taken hold in nearly every company.
Responsive Roadmapping Paul O'Connore

Responsive Product Line Roadmapping

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Responsive Roadmapping: Guiding Change and Product Line Pivots Responding to Market, Technology, and Economic Disruptions. Large businesses must work efficiently and carry out change effectively. The problem for management teams is that the practices they've installed...

NPD Portfolio Management and the Tilting Effect

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Unless a company has infinite resources, moving resources to the "back-end" undercuts the front-end. The resource shift then causes future problems in development, demanding more back-end work. This quagmire is a systems dilemma known as the tilting effect. And while a leading systems thinker...
Cumulative FrontierADEPT GROUP 2021

Portfolio Analysis Versus Governance

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Delivering an analyst’s view into a governance meeting is a surefire way to annoy some lots of people. You’ll find project leaders and team members at the front of the line. And the governance team will be right behind them.
Portfolio Flow

Flow-Products in Development

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Portfolio visualization at it’s best: Created by smart data analytics pulled off by MS Power BI; then coupling the data to our tried-and-true tool PortViewTM.
Single-Product Mindset

Trapped in The Single-Product Mindset

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A wave of change pushing product technologies and customer behaviors. And it’s forcing companies to re-tool how they create and develop new offerings. The problem is that many companies are trapped in a single product mindset, making meaningful change nearly impossible.
Product Line Entropy

Growth and Entropy

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Growth-induced entropy has two characteristics that managers should understand. First, it can work against your goals. Because it's chaotic, it's not likely to push in the direction you want. And second, when left alone, entropy always grows. You need to spot and tame entropy if you wish to avoid bad outcomes.
Digital Transformation

Digital Transformations and Product Lines

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Companies need to focus their digital transformations on improving their product lines’ performance. And they need to do that by focusing on each product line’s velocity. This is a big deal. Pleas take a moment to learn why!
Product Line Innovation

Think Strategy to Innovate Your Product Line

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The big innovation game is about entire product lines, not creatively crafting a single new product. And a good product line strategy is not just a sum of single-product strategies. There's much more to it, so much more.
Strategy and Systems Thinking

Product Line Strategy and Systems Thinking

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A systems view shows us how product lines are comprised of many parts. The forces between the parts drive the product line system. Product line management’s job is to create and alter the system parts and forces to push the line forward.
Time-to-Market and Product Line Velocity

Video – Product Line Velocity vs. Time-to-Market

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This video blog explores the big difference between Product Line Velocity and Time-to-Market And why it matters. Learn more about why Product Lines as Systems and Product Line Velocity are so important.
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