
Decision Flow and Product Line Strategy
Articles, Blog, Product Line Strategy, Responsive Roadmapping
Innovation Charters in Motion
Articles, Blog, JTBD, Product Line Strategy, Responsive RoadmappingAgile, Jobs-to-be-Done, and Product Line Strategy are in a significant struggle. Each tool drives superb product development results, but old-school gurus didn’t design them to work with one another. Instead, they push in different directions. The key to solving the challenge and reaping extraordinary gains is to employ a powerful toolset called Innovation Charters.



Single Versus Multi-Product Thinking
Blog, PLaaS, Product Line FlowThe way we think about developing and managing products is fundamental to how our companies operate. Our mindset and thought processes form the rules and set the assumptions we follow.

Agile Buy-in Problems
Articles, Blog, PLaaS, Product Line Strategy, Roadmapping, Transformation, WhitepapersAgilists blame backlashes against the methodology on top management’s unwillingness or inability to change. It’s leadership’s fault, not Agile’s. They didn’t embrace Lean-Agile Leadership. Really?

On-Demand Webinar: The Impact of Multi-Product Thinking
Best Practices, Blog, WebinarsLearn why multi-product thinking is so important. See why the difference between single and multi-product thinking is crucial to the performance and productivity of innovation, product development, and product management.

Chain-Links and Product Line Strategy
Blog, Chain-Link Strategies, Product Line StrategyIn big companies, each function influences the outcome of every innovation. It's not just product development or marketing or sales that determine the results. Other functions also matter.

Platform-Levers and Product Line Strategy
Blog, Platform-lever, Product Line PivotMajor strategy moves and pivots by deploying new Platform-levers are happening in every industry. Company after company in automobiles, medical equipment, consumer goods, services, and software are all moving forward with new Platform-levers. Should you

JTBD-Verb-based Segments and Product Line Strategy
Blog, JTBD, Product Line Strategy, RoadmappingComplementing Noun-based segmentation with Verb-based Segmentation enables teams to craft smart strategies and roadmaps for entire product lines. Verb-based segmentation is an enormously important and valuable approach that gets lost in the single-product JTBD enthusiasm that's taken hold in nearly every company.

Responsive Product Line Roadmapping
Blog, Product Line Pivot, Product Line Strategy, Responsive RoadmappingResponsive Roadmapping: Guiding Change and Product Line Pivots
Responding to Market, Technology, and Economic Disruptions. Large businesses must work efficiently and carry out change effectively. The problem for management teams is that the practices they've installed...

NPD Portfolio Management and the Tilting Effect
Blog, Portfolio Management, Product Liine Flow, Product Line Strategy, RoadmappingUnless a company has infinite resources, moving resources to the "back-end" undercuts the front-end. The resource shift then causes future problems in development, demanding more back-end work. This quagmire is a systems dilemma known as the tilting effect. And while a leading systems thinker...