This 2-day Master Class is an in-depth and interactive learning experience exploring how to create, advance, pivot, or transform a product line… creating and carrying out an intense focus on continuous product line velocity improvement.
Many managers don’t recognize that every product line has a root system type that defines how the product line works. We call this the system archetype.
In the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it’ll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.
The key to business performance is to know where and how you want to play the game of business. Product line strategies and roadmaps are central to the answer. Learn More
An insightful discussion with Paul O’Connor exploring Corporate Innovation Productivity, the state of the art, our struggles, and where we’re headed.
Big company leadership teams must figure out how they wish to focus on “where-to-play” and “how-to-play.” Strategy Indivisibility, much like a prime number, is the natural level at which further dividing or aggregating a focus and strategy becomes forced and ineffective. Learn why a product line is indivisible and how indivisible strategy unison determines business performance.
Some strategic moves that advance a product line are pure genius. At least that’s the way outsiders see them. For example, take Apple’s iMac introduction of the M1 CPU. It’s genius at its best, right?
An insightful discussion with Paul O’Connor single product versus multi-product thinking and why it matters.
This video blog explores Corporate Innovation and Uncertainty Flow.
