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In the past, whole industries have been defined using Noun-Based segmentation. When you buy a market research study, it’ll break down an industry by Noun-Based segments. But driving greater value from innovation and product development demands we complement the noun approach with verbs.
A focus on Product Line Velocity takes product development and management well beyond the limits of project management fixated on time to market. Learn why this dynamic measure is a crucial component of managing product lines as systems.
Portfolio visualization at it’s best: Created by smart data analytics pulled off by MS Power BI; then coupling the data to our tried-and-true tool PortViewTM.
RIP: Screening and Time-to-Market For decades, the mantra of product development has been “Right-Products-Right.” It’s a call to find the best projects and then carry out their development superbly. But this simple phrase leaves most managers with an enormous challenge. How do you know what “Best” means? And how can you get your organization to […]
There’s a major difference between product and product line thinking. And not knowing how to manage each differently is costing companies a lot of money. Do you know the difference between a product and a product line? I’m sure you do, but do you recognize that how you address the difference can make or break […]
Many managers don’t recognize that every product line has a root system type that defines how the product line works. We call this the system archetype.
The key to business performance is to know where and how you want to play the game of business. Product line strategies and roadmaps are central to the answer. Learn More
Big company leadership teams must figure out how they wish to focus on “where-to-play” and “how-to-play.” Strategy Indivisibility, much like a prime number, is the natural level at which further dividing or aggregating a focus and strategy becomes forced and ineffective. Learn why a product line is indivisible and how indivisible strategy unison determines business performance.
Some strategic moves that advance a product line are pure genius. At least that’s the way outsiders see them. For example, take Apple’s iMac introduction of the M1 CPU. It’s genius at its best, right?
