Multi-Product Mindset

Single Versus Multi-Product Thinking

Single-Product and Multi-Product Thinking Learn the Difference The way we think about products, their development and management, sets the approaches for how our company operates. It forms the rules and assumptions we follow. The problem is that sticking to old-school Single-Product thinking can hamper the performance we gain from products and product lines, regardless of […]

Product Line Mess

Your Product Line Mess Looms Large

Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]

post-COVID growth

A New Growth Cycle? You Bet!

But it’s not just ‘more of before.’ This growth cycle won’t be a pick up from where we were before our COVID experience. We’re all dealing with major changes and disruptions. Nonetheless, growth is imminent. Get ready! Consumer demand is pent up, and the money supply is pumped up. And that’s for every major country […]

Testing Assumptions

Testing Assumptions

Assumptions May Be Your Product Line’s Enemy A curious thing is happening as we learn ways to work through and deal with the COVID disruption. It seems everyone is questioning and testing assumptions. And by that, I don’t mean only about how we work online from anywhere. I mean people are questioning foundational assumptions about […]

Product Line

Rethinking The Product Line

How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]

Covid Problem

The Optimist and Pessimist COVID Problem

How to Unfreeze a Product Line With Responsive Roadmapping The COVID economy created tough conditions for many product line teams. No one has ever seen uncertainty at levels like we see today. But I’ve dealt with the effects of recessions on product management and innovation. And I am surprised by one striking difference. In today’s […]

Product Line Mess

Our Looming Product Line Mess

I have an important and timely message for product and innovation managers. It’s specifically for those who work in big companies. And I base the message on a fact I’ve seen validated repeatedly over my career. Here’s the fact: Growing markets forgive mistakes and declining markets revive and amplify mistakes. And here’s the message: Many […]

Product Line Velocity

Product Line Velocity: Measuring The Flow

Product Line Velocity is speed in a direction toward a line’s objectives. Speed, by itself, does not have a direction. In single product thinking, speed is the time it takes to carry out a task. The time to develop a product is a measure of speed. Velocity in product line systems thinking is the change […]

Responsive Roadmapping Paul O'Connore

Responsive Roadmapping

Change and Product Line Pivots: Responding to the Covid disruptions. Large businesses face a demanding challenge. They must work efficiently and carry out change effectively. And they must do both at the same time. The big problem for management teams is that the practices they’ve installed in their companies will do one but not the […]

Covid and Responsive Roadmapping

Get A Grip! Why You Need Responsive Roadmapping

Figuring out product line responses to the Covid economy is like wrestling a jellyfish. As soon as you think you have the gelatin mass in a hold, it suddenly pops loose. You try again, and you get stung. Our Product Line Problem We have a big problem that goes to the root of how we […]