Innovation 4.0 and Smart Product Line Pivots
Germans declare it Industrie 4.0. The Yanks tag it as The Connected Enterprise. And the Brits give it the 4th Industrial Revolution moniker. Any way you slice it, it’s the future. The product development community, especially those in large organizations, don’t seem as caught up in a name. I’ve seen Innovation 2.0, 3.0, and 4.0 […]
Copyright Adept Group 2020Multi-Generational Product Plan (MGPP) Vs. Product Line Strategy and Roadmap
What’s the difference between a Multi-generational Product Plan and Product Line Strategies and Roadmaps? The answer deserves a short discussion. Stick with me as I explain. The topic offers much insight into great development practices. Multi-Generational Product Planning (MGPP) and Product Line Strategizing and Roadmapping (PLSR) are different. But they’re also closely related. To understand, […]
How to Screw Up a Product Line (and a Business)
When I began my career in product development, I didn’t understand how easy it is to screw up a product line. I had the opposite view. I thought managers of established product lines had an easy job. They didn’t have to worry about developing and launching new stuff. They needed only to manage pricing, promotion, and […]
Adept-2019Products and Product Lines: The Difference Matters
There’s a major difference between product and product line thinking. And not knowing how to manage each differently is costing companies a lot of money. Do you know the difference between a product and a product line? I’m sure you do, but do you recognize that how you address the difference can make or break […]
NPD Portfolio Management and the Tilting Effect
Here’s a simple yet crucial insight about NPD Portfolio Management. And it points to a big problem every company must address. Portfolio Management that oversees only projects in development reinforces a common misstep. For many companies, portfolio management begins and ends with projects underway within their development practices. What happens before and after isn’t important. […]
