The big innovation game is about entire product lines, not creatively crafting a single new product. And a good product line strategy is not just a sum of single-product strategies. There’s much more to it, so much more.
A systems view shows us how product lines are comprised of many parts. The forces between the parts drive the product line system. Product line management’s job is to create and alter the system parts and forces to push the line forward.
This video blog explores the big difference between Product Line Velocity and Time-to-Market And why it matters. Learn more about why Product Lines as Systems and Product Line Velocity are so important.
This short video delivers a quick primer on Product Line Flow and Maximizing Product Line Velocity. Click to Start If this video was of interest, please consider reading our Blog entitled Product Line Flow and Maximizing Its Velocity. To learn more or to discuss Product Line Flows, please contact us HERE.
How the Halo Effect Demands Cautionary Advice about Innovation Best Practices Careful. Innovation professionals should tone down their zeal for Best Practice studies. These studies suggest you should copy best practices. If you do, your company can become high-performing, just like the best. But there are two problems. One that’s widely recognized and another that’s […]
RIP: Screening and Time-to-Market For decades, the mantra of product development has been “Right-Products-Right.” It’s a call to find the best projects and then carry out their development superbly. But this simple phrase leaves most managers with an enormous challenge. How do you know what “Best” means? And how can you get your organization to […]
Can you fix it by next summer? The COVID economy hasn’t messed up all product lines. But I’m stunned by how many well-known companies have serious problems. And most customers and shareholders have yet to see the messes. But discussions inside the companies are getting rough. Count your blessings if your product line continues performing […]
But it’s not just ‘more of before.’ This growth cycle won’t be a pick up from where we were before our COVID experience. We’re all dealing with major changes and disruptions. Nonetheless, growth is imminent. Get ready! Consumer demand is pent up, and the money supply is pumped up. And that’s for every major country […]
Assumptions May Be Your Product Line’s Enemy A curious thing is happening as we learn ways to work through and deal with the COVID disruption. It seems everyone is questioning and testing assumptions. And by that, I don’t mean only about how we work online from anywhere. I mean people are questioning foundational assumptions about […]
How to Improve Your Product Line’s Performance A product line is a collection of related products. But let’s be clear. There’s only one reason to create and organize a set of products into a product line. It’s to boost their performance. Managing products as a line should deliver better results than when you manage the […]
